Html Email Templates
November 4, 2011 by Alexandre
Filed under Web based email marketing software
Free Email Templates or Premium Email Templates, are a necessity when starting a new Email campaign. Every time I begin work on a new Email template, I always have a quick look at ThemeForest to make my life that much easier. Purchasing an already made Email template and changing a few elements here and there, really speeds up the building process.
In bulk email marketing, there are actually two real objectives that every marketer has ‘ getting a sale and getting the ground set for sustaining that level of sales. This translates into selling products and ensuring that you have a continuous stream of new subscribers that will be interested in your product so that they will buy from you. As one can imaging, both are arduous tasks.
There are sub-objectives as well like reducing costs and to that end many bulk email marketing executives will start using free Html Email Templates as well. But you must be wondering how can a template help fulfill the two main objectives.
Boy, Java is an ugly, verbose language, isn’t it. At least I can hide it away… Our real code has exception handling and logging but I’m omitting those make the example easier to read.
At some point I might create a generic Clojure wrapper for javax.mail which provides a function API for things like MimeMessage etc. mail-properties was discussed in the blog post about environment control – it’s a delayed java.util.Properties object. With that out of the way, the next piece to build was a way to render Html content with dynamically inserted content. Christophe Grand has created a powerful selector-based templating library called Enlive which seemed like a good fit. You can annotate plain Html with CSS classes and identifiers and then use Enlive to parse, modify and render back to Html. One benefit of this approach, for us, is that we will be able to store email templates in a database and create an admin / authoring tool for our business team so they can edit email content – and previous it with “live” data – without needing engineers to modify the (current) code-based email templates.
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